Marketing Trends to Watch Out For

Businesses must stay on top of the latest marketing trends to stay above the competition and effectively reach their target audience. The world of marketing

Megan Isola April 29, 2023

What is a MarTech Stack and How Do you Build One

Read on to learn how you build a marketing technology stack. Marketing relies more on software than ever, but in an ever-changing field, no product

Jenna Bunnell January 13, 2023

Your Marketing Efforts Can Benefit From AI

Artificial Intelligence (AI) marketing has become a vital part of the business world. Marketers today rely heavily on AI technologies to improve customer experiences, drive

Darko Dodig June 29, 2022

5 Qualities of a Great CMO

In days gone by, the main role of the chief marketing officer (CMO) was to oversee and take charge of advertising, brand management, and market

William Goddard April 5, 2022

How is AI Essential for Brand Marketing?

Artificial Intelligence (AI) helps analyze information and improves operation through experience. That’s why businesses incorporate AI to formulate brand management strategies. When marketing a brand,

Anas Hassan December 30, 2021

Branding: Your Top 5 Tips for 2021

Everything changes, even branding. As a consumer, your needs change. It is influenced by either social, cultural, personal, and psychological factors in your daily life,

Romy Catauta April 22, 2021

Marketing using Predictive credit analytics

Old is New Again: Past Prospects Can Become New Customers

Marketing for the banking industry during the pandemic. The banking industry is inundated with monitoring and simulator programs, but most don’t give lenders actionable options

Clint Lotz November 18, 2020

Blockchain in Marketing Helps Marketers Better Connect with Customers

Learn more about blockchain in marketing. Blockchain entered the tech scene in 2008 with the launch of Bitcoin. Its introduction led most people to see

Preetika Thakur November 8, 2020